![]() ![]() Yet, out of all marketers, only 40% are using transactional emails. ![]() In fact, Experian reports that the average revenue per transactional email is two to five times greater than standard bulk emails and that they have almost eight times the open and click rates. Repeated surveys have proven that transactional emails are more effective at engaging subscribers and result in greater ROI than bulk emails. Considering that 54% of US and Canadian consumers consider ending their brand loyalty if they are sent irrelevant content and offers, according to CMO Council, what’s the way forward? As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. ![]()
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